I Know Digital Marketing
LinkedIn has launched a mentor-matching tool which will pair you with a mentor via the professional platform.
Finding a mentor can be a daunting task, and one that I have personally struggled with.
And I am not the only one.
I have interviewed a few people recently about mentors and they all had similar thoughts when they were first searching for one.
But LinkedIn may have solved this problem by making the whole process seamless.
Continue reading “How To Use The LinkedIn Mentor Connection Tool”
I want to show you how you can create a custom audience of people who have engaged with your Facebook Page in some way.
When it comes to selling, targeting ads to those who already know you will usually produce more (and much bigger) wins than “cold-blasting” a lot of strangers.
What I am about to show you will allow you to target anyone who has engaged with your Facebook Page some how, whether that’s visiting your Page, interacting with an ad or post, or in a few other ways.
Continue reading “Create A Custom Audience Based On Facebook Page Engagement”
Your Facebook ads suck and you need to understand what you are doing wrong. This article goes a long way to explaining why.
I know your pain.
You have tried Facebook ads and they haven’t lived up to the hype.
You know they work – you have seen others make them work – but it just seems so elusive to you right now.
Maybe you suck?
Well, no, you don’t suck.
Not even close.
The issue isn’t you, it’s how you are using Facebook ads.
Facebook has introduced a new, simpler way to split test your ads.
This split testing will allow you to see which ads are performing better, allowing you to focus your efforts and money on those.
This will ultimately allow you to be more successful with your Facebook advertising.
And that’s a good thing, right?
Want to improve your ad performance? Simply implement these three additions to your ads.
Google AdWords is a very powerful ad platform that can let you reach people who are actively searching for what you offer.
Based on what people type into Google Search, the search ads you create on AdWords can bring in new customers and boost your bottom line.
But not all ads are created equal.
Continue reading “3 Additions To Improve Your AdWords Ad Performance”
Facebook Objectives are probably one of the most misunderstood and overlooked aspects of Facebook ads.
But Facebook Objectives are also an essential part of Facebook advertising, so they’re important to understand.
By the end of this blog post you should have a knowledge of what objectives are, which are available, how they impact your ads, and which to choose for your ad campaign.
Let’s enter the world of Facebook Objectives.
Continue reading “Understanding Facebook Objectives For Better Ads”
Strategies for Facebook that will save your money.
While Facebook ads are incredibly inexpensive compared to the traditional advertising methods of television, radio, print and outdoor, there is still an expense.
And as a small business – or freelance or entrepreneur – you are probably on a very tight budget when it comes to marketing and advertising – especially if you aren’t completely convinced Facebook ads will work for your business.
With this in mind I have laid out below four low-cost strategies you can adopt to save you money when using Facebook ads.
Continue reading “4 Strategies For Facebook Ads On A Budget”
How do you create the perfect ad?
Well, there isn’t such a thing.
There are are ads that work really well. And ads that convert. And ads that spread your message well.
But you need to understand there is no one perfect ad (no matter what those Ad Blueprint downloads keep spruiking).
Before you publish your ad, you aren’t going to know which ad will hit the ball out of the park and which will tank – this is where testing comes in (but I will talk about that later in this blog post).