I Know Digital Marketing
Sale Funnels have been around for a long time, but marketers and business owners are over-using and misusing them, which is driving away potential clients and customers and giving funnels a bad name.
I spoke with Simon Kelly, from Renegade Empire, about what a sales funnel is, how to use them, and whether they are still relevant and useful to businesses.
Mentors are an important part of being in business, and as I found out from Claire Emerson they can be easier to find and approach than you might think.
I spoke with Claire Emerson about how she found her latest mentor, Brian Clark of Copyblogger fame, and how she uses four types of people in her life – cheerleaders, peers, business coaches, and mentors – to stay accountable and on track.
Continue reading “How to Find (and Use) Mentors to Skyrocket Your Business”
Many business people make the mistake of thinking business is just about business.
Kevin explains why successful entrepreneurs will tell you what really matters is who they became through the process of building the business(es) that made them successful. Kevin shares why successful entrepreneurs, and those who wish to become one, need to be willing to re-invent themselves and look beyond business terms to build a company that matters.
Continue reading “Kevin Koym – Don’t Just Build A Startup – Launch A Personal Revolution”
So much emphasis is put on marketing automation, email automation, sale automation, and building funnels, but what happens when all of your efforts are successful?
To continue to provide extraordinary service and satisfying experiences post-sale — without stress and overwhelm — it’s critical to apply the same automation thinking to your business internal systems and processes.
Continue reading “Jennifer Bourn – Automation Isn’t Just For Marketing”
What is the future of social media and of the giants like Facebook, Twitter, Instagram, and Messenger?
Facebook is already moving into the AR & VR spaces – where will this take them… and us?
Continue reading “Darren Tonkin – What Is The Future Of Social Media (Interview)”
Behavioural science can revolutionise the way we do business by giving us an understanding of how people act.
Understanding this can give your business an unfair advantage and kick-start a new creative revolution.
Continue reading “Thomas Cornwall – The Behavioural Science Revolution (Interview)”
Today, you can answer almost any question you have about a campaign before you launch, without leaving your desk.
Continue reading “Brian Massey – Everyday Behavioural Science”